App development pricing is usually a function of scope × time × team. SMBs get clearer outcomes with a price band tied to a frozen MVP than with open-ended hourly bills. Equestro Labs typically estimates $12,000–$18,000 for focused builds.
Pricing models
- Fixed / banded estimate — best when scope is clear
- Time & materials — flexible, easier to overrun
- Discovery then bid — useful when the problem is fuzzy
Pricing FAQ · See your estimate.
Natalie Oppenheimer
Founder & CEO, Equestro Labs — building mobile apps with western grit and modern craft.