A realistic app launch timeline for a focused SMB product is about 12 weeks: discovery and design, production build, then QA and store launch. Stretch that only when scope, compliance, or integrations demand it.
Sample 12-week calendar
- Weeks 1–3 — discovery, wires, stack choice
- Weeks 4–9 — core build and integrations
- Weeks 10–12 — polish, QA, store assets, submission
Buffer a week for store review. Details in our three-month roadmap. Unlock your timeline + estimate.
Natalie Oppenheimer
Founder & CEO, Equestro Labs — building mobile apps with western grit and modern craft.