Build when the process is core to how you make money and off-the-shelf tools create weekly workarounds. Buy when the category is commoditized and speed matters more than perfect fit.
2-year cost check
Seats × price × 24 months vs focused custom build + hosting. If custom is close and the workflow is forever yours, build often wins. Run the math with us.
Natalie Oppenheimer
Founder & CEO, Equestro Labs — building mobile apps with western grit and modern craft.