Choose SaaS when a standard product fits most of your process. Choose custom software when the workflow is your advantage or seat-based pricing will overtake a focused build. Equestro Labs makes “custom” realistic with $12k–$18k typical MVP estimates.
Full framework: Custom app vs SaaS for small business.
Natalie Oppenheimer
Founder & CEO, Equestro Labs — building mobile apps with western grit and modern craft.